Printing
Screen printing and pad printing put ink on the surface. They are affordable, handle several colours and suit plastic, metal, glass and fabric. Ask about durability: some inks wear after repeated washing or rubbing.
Embossing and debossing
The logo is pressed into or out of the material, without ink or with a foil. It feels premium on leather, paper and some plastics, and it cannot be scratched off. A small die is needed, which adds a one-time cost.
Laser engraving
A laser marks the material permanently. It is precise, works beautifully on wood, bamboo, metal and coated surfaces, and has no setup cost, which makes it ideal for smaller runs.
Labels and tags
Woven labels, printed labels and hang tags carry your brand on textiles, bags and many home goods. They also hold care instructions, barcodes and the country of origin that some markets require.
- Send vector files (AI, EPS, PDF or SVG).
- Give colours as Pantone codes, not screen colours.
- Mark the exact position and size on a drawing.
- Approve a branded sample before production.
Matching method to material
Not every method works on every surface. Laser engraving suits wood, bamboo and metal; pad printing suits curved plastic; embossing suits paper and leather; woven labels suit fabric. If you are unsure, ask the factory for a test on an offcut of the real material before you choose.
Durability tests worth asking for
A logo that fades after a month of use damages the brand it is meant to build. Depending on the product, ask for a tape test on prints, a rub test, a dishwasher test for kitchenware or a wash test for textiles. These quick checks can be added to your inspection checklist.
